Rich snippets guidelines

Webmaster stage: All

Conventional, textual content-best, search outcome snippets goal to summarize the content of a page in our search results. Rich snippets (proven above) enable site owners to help us provide even better summaries the usage of structured information markup that they are able to add to their pages. These days we’re introducing a set of guidelines to help you implement high quality structured information markup for rich snippets.

Once you’ve accurately added structured data markup to you site, rich snippets are generated algorithmically in accordance with that markup. If the markup on a page deals an correct description of the page’s content, is up to date, and is visible and easily discoverable on your web page and by means of customers, our algorithms usually tend to decide to indicate a wealthy snippet in Google’s search results.

Then again, if the rich snippets markup on a web page is spammy, misleading, or in any other case abusive, our algorithms are much more likely to disregard the markup and render a text-most effective snippet. Understand that, while wealthy snippets are generated algorithmically, we do reserve the suitable to take guide action (e.g., disable wealthy snippets for a specific website) in cases where we see moves that harm the experience for our customers.

As an instance these guidelines with some examples:

  • In case your page is ready a band, remember to mark up live shows being carried out by way of that band, now not by way of related bands or bands in the same town.
  • When you sell products through your web page, ensure reviews on every page are about that page’s product and not the store itself.
  • If your website online offers tune lyrics, make sure evaluations are about the high quality of the lyrics, now not the standard of the tune itself.

In addition to the final rich snippets quality guidelines we’re publishing lately, you’ll in finding usage pointers for specific varieties of wealthy snippets in our Assist Heart. As all the time, you probably have any questions or comments, please inform us in the Webmaster Assist Forum.