{"id":253,"date":"2013-05-15T18:05:00","date_gmt":"2013-05-15T18:05:00","guid":{"rendered":"http:\/\/www.urlrate.com\/blog\/?guid=4fb8388fa52866e6bfd698bcdcce2262"},"modified":"2014-01-19T09:52:07","modified_gmt":"2014-01-19T09:52:07","slug":"using-schema-org-markup-for-organization-logos","status":"publish","type":"post","link":"https:\/\/www.urlrate.com\/blog\/using-schema-org-markup-for-organization-logos\/","title":{"rendered":"Using schema.org markup for organization logos"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left\">Webmaster level: all<\/p>\n<p>Lately, we\u2019re launching toughen for the schema.org markup for organization trademarks, a approach to join your web site with an iconic picture.  We would like you as a way to specify which picture we use as your emblem in Google search outcomes.<\/p>\n<p>Using schema.org <a href=\"http:\/\/schema.org\/Organization\">Organization markup<\/a>, which you can indicate to our algorithms the positioning of your preferred emblem. As an example, a industry whose homepage is www.instance.com can add the following markup the use of visible on-web page components on their homepage:<\/p>\n<pre><code><br \/>&lt;div itemscope itemtype=\"http:\/\/schema.org\/Group\"&gt;<br \/>  &lt;a itemprop=\"url\" href=\"http:\/\/www.example.com\/\"&gt;Dwelling&lt;\/a&gt;<br \/>  &lt;img itemprop=\"emblem\" src=\"http:\/\/www.instance.com\/logo.png\" \/&gt;<br \/>&lt;\/div&gt;<br \/><\/code><\/pre>\n<p>This case indicates to Google that this image is specific because the group\u2019s brand image for the homepage also included in the markup, and, the place conceivable, may be used in Google search outcomes. Markup like it is a robust sign to our algorithms to indicate this picture in preference over others, as an instance after we convey Data Graph on the suitable hand facet in line with customers\u2019 queries.<\/p>\n<p>As always, please ask us in the <a href=\"http:\/\/productforums.google.com\/forum\/#!categories\/webmasters\/structured-data\">Webmaster Lend a hand Forum<\/a> in case you have any questions.<\/p>\n<p><span class=\"byline-author\">Posted through <a href=\"https:\/\/plus.google.com\/117143425882245613158\/?rel=author\">RJ Ryan<\/a>, Google Engineer<\/span><\/div>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/blogspot\/amDG?a=s27GtK0ssEU:RdpmbfXEGnQ:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/blogspot\/amDG?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/blogspot\/amDG\/~4\/s27GtK0ssEU\" height=\"1\" width=\"1\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<div dir=\"ltr\">Webmaster level: all<\/p>\n<p>Today, we&rsquo;re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image.  We want you to be able to specify which image we use as your logo in Google search results.<\/p>\n<p>Using schema.org <a href=\"http:\/\/schema.org\/Organization\">Organization markup<\/a>, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:<\/p>\n<pre><code><br>&lt;div itemscope itemtype=\"http:\/\/schema.org\/Organization\"&gt;<br>  &lt;a itemprop=\"url\" href=\"http:\/\/www.example.com\/\"&gt;Home&lt;\/a&gt;<br>  &lt;img itemprop=\"logo\" src=\"http:\/\/www.example.com\/logo.png\" \/&gt;<br>&lt;\/div&gt;<br><\/code><\/pre>\n<p>This example indicates to Google that this image is designated as the organization&rsquo;s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users&rsquo; queries.<\/p>\n<p>As always, please ask us in the <a href=\"http:\/\/productforums.google.com\/forum\/#!categories\/webmasters\/structured-data\">Webmaster Help Forum<\/a> if you have any questions.<\/p>\n<p><span>Posted by <a href=\"https:\/\/plus.google.com\/117143425882245613158\/?rel=author\">RJ Ryan<\/a>, Google Engineer<\/span>\n<\/div>\n<div>\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/blogspot\/amDG?a=s27GtK0ssEU:RdpmbfXEGnQ:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/blogspot\/amDG?d=yIl2AUoC8zA\" border=\"0\"><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/blogspot\/amDG\/~4\/s27GtK0ssEU\" height=\"1\" width=\"1\"><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,52,49,60,59],"tags":[],"class_list":["post-253","post","type-post","status-publish","format-standard","hentry","category-advanced","category-beginner","category-intermediate","category-search-results","category-structured-data"],"_links":{"self":[{"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/posts\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":3,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/posts\/253\/revisions"}],"predecessor-version":[{"id":571,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/posts\/253\/revisions\/571"}],"wp:attachment":[{"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/categories?post=253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}