{"id":271,"date":"2012-10-03T10:00:00","date_gmt":"2012-10-03T10:00:00","guid":{"rendered":"http:\/\/www.urlrate.com\/blog\/?guid=cc0e004d992921cda48206a48ea0dd78"},"modified":"2014-01-20T08:04:55","modified_gmt":"2014-01-20T08:04:55","slug":"rich-snippets-guidelines","status":"publish","type":"post","link":"https:\/\/www.urlrate.com\/blog\/rich-snippets-guidelines\/","title":{"rendered":"Rich snippets guidelines"},"content":{"rendered":"<p>Webmaster stage: All<\/p>\n<div>\n<img loading=\"lazy\" decoding=\"async\" height=\"237\" src=\"http:\/\/www.google.com\/help\/hc\/images\/webmasters\/webmasters_99170_rsreview_en.png\" style=\"border: none;margin: 0px auto\" width=\"500\" \/>\n<\/div>\n<p>\nConventional, textual content-best, search outcome snippets goal to summarize the content of a page in our search results. Rich snippets (proven above) enable site owners to help us provide even better summaries the usage of structured information markup that they are able to add to their pages. These days we&#8217;re introducing a set of <a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=en&amp;answer=2722261\">guidelines<\/a> to help you implement high quality structured information markup for rich snippets.<\/p>\n<p>Once you&#8217;ve accurately added structured data markup to you site, rich snippets are generated algorithmically in accordance with that markup. If the markup on a page deals an correct description of the page&#8217;s content, is up to date, and is visible and easily discoverable on your web page and by means of customers, our algorithms usually tend to decide to indicate a wealthy snippet in Google\u2019s search results.<\/p>\n<p>Then again, if the rich snippets markup on a web page is spammy, misleading, or in any other case abusive, our algorithms are much more likely to disregard the markup and render a text-most effective snippet. Understand that, while wealthy snippets are generated algorithmically, we do reserve the suitable to take guide action (e.g., disable wealthy snippets for a specific website) in cases where we see moves that harm the experience for our customers.<\/p>\n<p>As an instance these guidelines with some examples:<\/p>\n<ul>\n<li>In case your page is ready a band, remember to mark up live shows being carried out by way of that band, now not by way of related bands or bands in the same town.<\/li>\n<li>When you sell products through your web page, ensure reviews on every page are about that page&#8217;s product and not the store itself.<\/li>\n<li>If your website online offers tune lyrics, make sure evaluations are about the high quality of the lyrics, now not the standard of the tune itself.<\/li>\n<\/ul>\n<p>In addition to the final <a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=en&amp;answer=2722261\">rich snippets quality guidelines<\/a> we&#8217;re publishing lately, you&#8217;ll in finding usage pointers for specific varieties of wealthy snippets in our <a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=en&amp;answer=99170\">Assist Heart<\/a>. As all the time, you probably have any questions or comments, please inform us in the <a href=\"http:\/\/productforums.google.com\/forum\/?pli=1#!categories\/webmasters\/structured-data\">Webmaster Assist Forum<\/a>.<\/p>\n<p><span class=\"byline-author\">Posted through Jeremy Lubin, Shopper Experience Professional, &amp;&nbsp;<a href=\"https:\/\/plus.google.com\/+PierreFar\" rel=\"author\">Pierre Far<\/a>, Webmaster Traits Analyst<\/span><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/blogspot\/amDG?a=S1uvN4_iJ0k:on1dpoGy7NM:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/blogspot\/amDG?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/blogspot\/amDG\/~4\/S1uvN4_iJ0k\" height=\"1\" width=\"1\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webmaster level: All<\/p>\n<div>\n<img loading=\"lazy\" decoding=\"async\" height=\"237\" src=\"http:\/\/www.google.com\/help\/hc\/images\/webmasters\/webmasters_99170_rsreview_en.png\" width=\"500\">\n<\/div>\n<p>\nTraditional, text-only, search result snippets aim to summarize the content of a page in our search results. Rich snippets (shown above) allow webmasters to help us provide even better summaries using structured data markup that they can add to their pages. Today we&#8217;re introducing a set of <a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=en&amp;answer=2722261\">guidelines<\/a> to help you implement high quality structured data markup for rich snippets.<\/p>\n<p>Once you&#8217;ve correctly added structured data markup to you site, rich snippets are generated algorithmically based on that markup. If the markup on a page offers an accurate description of the page&#8217;s content, is up-to-date, and is visible and easily discoverable on your page and by users, our algorithms are more likely to decide to show a rich snippet in Google&rsquo;s search results.<\/p>\n<p>Alternatively, if the rich snippets markup on a page is spammy, misleading, or otherwise abusive, our algorithms are much more likely to ignore the markup and render a text-only snippet. Keep in mind that, while rich snippets are generated algorithmically, we do reserve the right to take manual action (e.g., disable rich snippets for a specific site) in cases where we see actions that hurt the experience for our users.<\/p>\n<p>To illustrate these guidelines with some examples:<\/p>\n<ul>\n<li>If your page is about a band, make sure you mark up concerts being performed by that band, not by related bands or bands in the same town.<\/li>\n<li>If you sell products through your site, make sure reviews on each page are about that page&#8217;s product and not the store itself.<\/li>\n<li>If your site provides song lyrics, make sure reviews are about the quality of the lyrics, not the quality of the song itself.<\/li>\n<\/ul>\n<p>In addition to the general <a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=en&amp;answer=2722261\">rich snippets quality guidelines<\/a> we&#8217;re publishing today, you&#8217;ll find usage guidelines for specific types of rich snippets in our <a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=en&amp;answer=99170\">Help Center<\/a>. As always, if you have any questions or feedback, please tell us in the <a href=\"http:\/\/productforums.google.com\/forum\/?pli=1#!categories\/webmasters\/structured-data\">Webmaster Help Forum<\/a>.<\/p>\n<p><span>Posted by Jeremy Lubin, Consumer Experience Specialist, &amp;&nbsp;<a href=\"https:\/\/plus.google.com\/+PierreFar\" rel=\"author\">Pierre Far<\/a>, Webmaster Trends Analyst<\/span><\/p>\n<div>\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/blogspot\/amDG?a=S1uvN4_iJ0k:on1dpoGy7NM:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/blogspot\/amDG?d=yIl2AUoC8zA\" border=\"0\"><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/blogspot\/amDG\/~4\/S1uvN4_iJ0k\" height=\"1\" width=\"1\"><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,52,49,60,59,55],"tags":[],"class_list":["post-271","post","type-post","status-publish","format-standard","hentry","category-advanced","category-beginner","category-intermediate","category-search-results","category-structured-data","category-webmaster-tools"],"_links":{"self":[{"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/posts\/271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":1,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/posts\/271\/revisions"}],"predecessor-version":[{"id":578,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/posts\/271\/revisions\/578"}],"wp:attachment":[{"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/media?parent=271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/categories?post=271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/tags?post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}