{"id":695,"date":"2014-10-06T17:00:00","date_gmt":"2014-10-06T17:00:00","guid":{"rendered":"http:\/\/www.urlrate.com\/blog\/?guid=3523295309086d6609be2a858b016dbd"},"modified":"2014-10-06T17:00:00","modified_gmt":"2014-10-06T17:00:00","slug":"bring-your-local-business-online-no-website-required","status":"publish","type":"post","link":"https:\/\/www.urlrate.com\/blog\/bring-your-local-business-online-no-website-required\/","title":{"rendered":"Bring your local business online &#8212; no website required!"},"content":{"rendered":"<p>Webmaster Level: Beginner <\/p>\n<p>\u201cHey, how do I get my business on the web?\u201d Having worked at Google for nine years, if I had a penny for every time someone asked me that question\u2026 \ud83d\ude42 To answer, today we\u2019re releasing a short video series (30 minutes total!), sharing the same advice we\u2019d give to our friends and family. It\u2019s the advice I\u2019d give to my sister, Marnie, who owns a jewelry store, or my cousin, Scott, who works as a realtor. Video spoiler alert: You won\u2019t need to make a website, but you definitely need a way for your local business to reach potential customers using their mobile phones, tablets, or desktop computers. <\/p>\n<div style=\"text-align:center\"><iframe loading=\"lazy\" width=\"500\" height=\"284\" src=\"http:\/\/www.youtube.com\/embed\/TUOyHUFhHK4?list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<div style=\"text-align:center\"><i>Video series to help local business owners of all technical levels to get their business found on the web. It focuses on the benefits of creating a <a href=\"https:\/\/biz.yelp.com\/\">Yelp business page<\/a>, <a href=\"https:\/\/www.facebook.com\/business\">Facebook page<\/a>, <a href=\"https:\/\/www.google.com\/business\/\">Google+ page<\/a>, etc.<\/i><\/div>\n<p>The great thing about video is that you can pause at any time and work at your own pace. Next time you hear the question: \u201cHow do I get my business on Google?\u201d, please share the link and let&#8217;s get more local businesses online!   <\/p>\n<p>Series: <a href=\"https:\/\/www.youtube.com\/playlist?list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640\">Build an online presence for your local business<\/a><\/p>\n<p>Video #1: <a href=\"https:\/\/www.youtube.com\/watch?v=TUOyHUFhHK4&#038;index=1&#038;list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640\">Introduction and hot topics<\/a> (3:22) <\/p>\n<blockquote><p>Meet my sister, Marnie, who owns a jewelry store and my cousin, Scott, who works as a realtor. Follow them as we talk about the big changes in the last decade, such as making sure your business can reach customers at work, home, or on-the-go using their mobile phones.<\/p><\/blockquote>\n<p>Video #2: <a href=\"https:\/\/www.youtube.com\/watch?v=gzVMeXI94h0&#038;list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640\">Determine your business\u2019 value-add and online goal<\/a> (4:08) <\/p>\n<blockquote><p>With the example of Scott, the realtor, you\u2019ll learn about the marketing funnel, setting an online goal, and highlighting what makes your business special.<\/p><\/blockquote>\n<p>Video #3. <a href=\"https:\/\/www.youtube.com\/watch?v=0v4kjPtEgxQ&#038;list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640&#038;index=3\">Find potential customers<\/a> (7:41) <\/p>\n<blockquote><p>Marnie and Scott figure out their customers\u2019 most common journeys to reach their business. We&#8217;ll use their examples to brainstorm how you can reach customers on review sites, through search engines, maps apps, and social and professional networking sites.<\/p><\/blockquote>\n<p>Video #4: <a href=\"https:\/\/www.youtube.com\/watch?v=5EjjTxDVh5M&#038;list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640&#038;index=4\">Basic implementation and best practices<\/a> (5:23) <\/p>\n<blockquote><p>The fundamentals and best practices to take your business from offline to online!<\/p><\/blockquote>\n<p>Video #5: <a href=\"https:\/\/www.youtube.com\/watch?v=lIXs4LdCISY&#038;list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640&#038;index=5\">Differentiate your business from the competition<\/a> (5:09) <\/p>\n<blockquote><p>With Scott\u2019s business as a realtor, see how to demonstrate that your local business is the best choice for customers by adding photos, videos, and getting reviews.<\/p><\/blockquote>\n<p>Video #6: <a href=\"https:\/\/www.youtube.com\/watch?v=VmM4od_bGu8&#038;index=6&#038;list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640\">Engage customers with a holistic online identity<\/a> (4:51) <\/p>\n<blockquote><p>We&#8217;ll end the series by showing how Scott makes sure his online presence sends a cohesive message to customers and answers all their common questions. \ud83d\ude42<\/p><\/blockquote>\n<p><span class=\"byline-author\">Written by <a href=\"https:\/\/plus.google.com\/u\/0\/+MaileOhye\/posts\">Maile Ohye<\/a>, Developer Programs Tech Lead<\/span><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/blogspot\/amDG?a=m79w44F9VMs:1acCvU0qjoQ:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/blogspot\/amDG?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/blogspot\/amDG\/~4\/m79w44F9VMs\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webmaster Level: Beginner <\/p>\n<p>&ldquo;Hey, how do I get my business on the web?&rdquo; Having worked at Google for nine years, if I had a penny for every time someone asked me that question&hellip; \ud83d\ude42 To answer, today we&rsquo;re releasing a short video series (30 minutes total!), sharing the same advice we&rsquo;d give to our friends and family. It&rsquo;s the advice I&rsquo;d give to my sister, Marnie, who owns a jewelry store, or my cousin, Scott, who works as a realtor. Video spoiler alert: You won&rsquo;t need to make a website, but you definitely need a way for your local business to reach potential customers using their mobile phones, tablets, or desktop computers. <\/p>\n<div><\/div>\n<div><i>Video series to help local business owners of all technical levels to get their business found on the web. It focuses on the benefits of creating a <a href=\"https:\/\/biz.yelp.com\/\">Yelp business page<\/a>, <a href=\"https:\/\/www.facebook.com\/business\">Facebook page<\/a>, <a href=\"https:\/\/www.google.com\/business\/\">Google+ page<\/a>, etc.<\/i><\/div>\n<p>The great thing about video is that you can pause at any time and work at your own pace. Next time you hear the question: &ldquo;How do I get my business on Google?&rdquo;, please share the link and let&#8217;s get more local businesses online!   <\/p>\n<p>Series: <a href=\"https:\/\/www.youtube.com\/playlist?list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640\">Build an online presence for your local business<\/a><\/p>\n<p>Video #1: <a href=\"https:\/\/www.youtube.com\/watch?v=TUOyHUFhHK4&amp;index=1&amp;list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640\">Introduction and hot topics<\/a> (3:22) <\/p>\n<blockquote><p>Meet my sister, Marnie, who owns a jewelry store and my cousin, Scott, who works as a realtor. Follow them as we talk about the big changes in the last decade, such as making sure your business can reach customers at work, home, or on-the-go using their mobile phones.<\/p><\/blockquote>\n<p>Video #2: <a href=\"https:\/\/www.youtube.com\/watch?v=gzVMeXI94h0&amp;list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640\">Determine your business&rsquo; value-add and online goal<\/a> (4:08) <\/p>\n<blockquote><p>With the example of Scott, the realtor, you&rsquo;ll learn about the marketing funnel, setting an online goal, and highlighting what makes your business special.<\/p><\/blockquote>\n<p>Video #3. <a href=\"https:\/\/www.youtube.com\/watch?v=0v4kjPtEgxQ&amp;list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640&amp;index=3\">Find potential customers<\/a> (7:41) <\/p>\n<blockquote><p>Marnie and Scott figure out their customers&rsquo; most common journeys to reach their business. We&#8217;ll use their examples to brainstorm how you can reach customers on review sites, through search engines, maps apps, and social and professional networking sites.<\/p><\/blockquote>\n<p>Video #4: <a href=\"https:\/\/www.youtube.com\/watch?v=5EjjTxDVh5M&amp;list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640&amp;index=4\">Basic implementation and best practices<\/a> (5:23) <\/p>\n<blockquote><p>The fundamentals and best practices to take your business from offline to online!<\/p><\/blockquote>\n<p>Video #5: <a href=\"https:\/\/www.youtube.com\/watch?v=lIXs4LdCISY&amp;list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640&amp;index=5\">Differentiate your business from the competition<\/a> (5:09) <\/p>\n<blockquote><p>With Scott&rsquo;s business as a realtor, see how to demonstrate that your local business is the best choice for customers by adding photos, videos, and getting reviews.<\/p><\/blockquote>\n<p>Video #6: <a href=\"https:\/\/www.youtube.com\/watch?v=VmM4od_bGu8&amp;index=6&amp;list=PLKoqnv2vTMUPsaJ_uSoURcrNlyyBXE640\">Engage customers with a holistic online identity<\/a> (4:51) <\/p>\n<blockquote><p>We&#8217;ll end the series by showing how Scott makes sure his online presence sends a cohesive message to customers and answers all their common questions. \ud83d\ude42<\/p><\/blockquote>\n<p><span>Written by <a href=\"https:\/\/plus.google.com\/u\/0\/+MaileOhye\/posts\">Maile Ohye<\/a>, Developer Programs Tech Lead<\/span><\/p>\n<div>\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/blogspot\/amDG?a=m79w44F9VMs:1acCvU0qjoQ:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/blogspot\/amDG?d=yIl2AUoC8zA\" border=\"0\"><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/blogspot\/amDG\/~4\/m79w44F9VMs\" height=\"1\" width=\"1\"><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-695","post","type-post","status-publish","format-standard","hentry","category-beginner"],"_links":{"self":[{"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/posts\/695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/comments?post=695"}],"version-history":[{"count":0,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/posts\/695\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/media?parent=695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/categories?post=695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.urlrate.com\/blog\/wp-json\/wp\/v2\/tags?post=695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}