Posts Tagged ‘smx’

SEO Metrics that Matter: SMX Milan

Don’t expect a conversation about Bounce Rates, and Rankings, and Page Authority and all the other completely obvious metrics that digital marketers love to geek out on. Don’t get me wrong, *every* metric can be useful for its own purpose, it’s just that they don’t necessarily have an impact on any outcome, whatsoever. Huh? Well, […]

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SMX Stockholm 2013 – Google Analytics for SEO

This morning I had the pleasure of coming back to SMX Stockholm for a second year, this time to join a session on Google Analytics for SEO alongside Nikki Rae.  Instead of running through Analytics from purely a reporting perspective, I decided to give the topic a little twist and focus more on how to […]

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