Last year, I had something of an epiphany about web design. I realised I didn’t really know how anything worked. Every website I’d created until then had relied on a CMS, namely WordPress. It was only when a bad plugin utterly botched the database tables leaving me helpless that I realised how little control I […]

The post Hand Coding A Personal Website appeared first on SEOgadget.

I’ve worked for, and learned from, several remarkable agencies in my career. Great account managers stand out in any agency environment, no matter the industry. They are able to build relationships with clients quickly, establishing trust out the gate. They may provide the same results as other account managers, but they communicate the value of […]

The post The Account Manager’s Guide to Effective Communication & Client Retention appeared first on SEOgadget.

One of the biggest problems we’ve always had with our new users getting to a confident user level with SEOgadget for Excel is simply put, the level of accessibility of the documentation. Learning a completely new syntax for 6 different API services is, hard. I really hope we’re helping there with the instruction manual, but […]

The post SEOgadget for Excel: How to Get Your Back Link Data with MajesticSEO’s API appeared first on SEOgadget.

As marketers we only have so many hours in the day. Nothing is worse than having your team spend time on menial tasks (like data entry) when there’s real work to do. That’s why it’s crucial for managers to create efficient systems – so teams can get more accomplished and make a bigger impact. Most data […]

The post Creating Efficient Data Collection Systems for SEO and Social appeared first on SEOgadget.

Structured mark up is crucial for e-commerce websites if they want to stand out in the SERPs. Because e-commerce sites are generally set up to scale, scraping all of their information is very easy. All it takes is a Screaming Frog crawl and Outwit Hub. For dropshippers and affiliate sites, harvesting competitor data within schema […]

The post Scraping Schema Markup for Competitive Intelligence appeared first on SEOgadget.

Recognized and prominent brands (like Target) are turning to big data to mine user information to find the best ways to reach and retain their customer base. Why let the big guys have all the fun? If you have a list of your users’ email addresses you can access your users’ personally identifiable information and social profiles. All […]

The post Mining User Data in Excel with the FullContact API appeared first on SEOgadget.